Thursday, March 24, 2011


     Growing up I was an avid American Eagle, Abercrombie & Fitch, and Hollister clothing supporter. The more obvious the logo the better…. until now. As style changes, these companies must change as well. While once many consumers were proud to represent such brands, now they can be seen as out of style. In order to prevent this from happening, I have noticed that once popular brands are starting to hide their logos in an effort to maintain business.
     As seen in this picture, the eagle previously was very obvious with its bright pink stitching whereas in the shorts currently for sale the eagle blends in, almost unnoticeable.  This is necessary in order for them to continue to maintain a palce in the market. It’s amazing how one little symbol can make such a difference as to whether someone is inclined to purchase their product or not. 

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